Overview
The Aysegul Ikna website redesign showcases the brand’s commitment to sustainable, slow fashion through a refined visual layout and seamless user experience. The updated design highlights Aysegul’s craftsmanship and eco-conscious values, with enhanced navigation and clear calls to action that encourage engagement and effortless browsing. The result is a cohesive and polished digital presence aligned with the brand’s mission.
Problem
The Aysegul Ikna Designs website struggled to effectively communicate the brand’s commitment to sustainable fashion and unique offerings. The outdated design and lack of a cohesive brand identity resulted in low user engagement and difficulty building trust with potential customers.
User Pain Points
• Visitors found it difficult to navigate the site, leading to frustration and drop-offs.
• The site’s visuals and layout didn’t align with the sustainable and modern ethos of the brand, failing to resonate with target audiences.
• Users were unclear about the brand’s values, which diminished trust and connection.
Business Needs
• Aysegul Ikna needed a website redesign to:
• Create a cohesive and polished brand identity that aligns with their sustainable fashion mission.
• Improve usability and navigation to engage visitors and encourage longer browsing times.
• Showcase their unique products and values to convert visitors into loyal customers.
Key Deliverables
Website Redesign
• Used a GoDaddy theme to revamp the Aysegul Ikna Designs website, ensuring the design aligned with the brand’s sustainable fashion identity.
• Customized the theme’s layout, colors, and typography to reflect the brand’s values and modern aesthetic.
Content Organization
• Reorganized site content to improve navigation, emphasizing key pages such as product showcases, about the brand, and sustainability practices.
Visual Branding
• Selected and implemented visuals, including eco-friendly imagery and storytelling elements, to highlight the brand’s commitment to sustainability.
Mobile Optimization
• Ensured the site design was fully responsive, providing a seamless browsing experience across all devices.
Stakeholder Collaboration
• Worked closely with Aysegul Ikna to gather feedback and refine the design to meet the brand’s vision and user expectations.
Approach
The redesign of Aysegul Ikna’s website was guided by a user-centered approach, ensuring the brand’s core values of sustainability and slow fashion were seamlessly integrated into the digital experience. A cohesive visual identity was established to highlight the craftsmanship and eco-conscious mission, aligning with the expectations of the target audience. The design strategy prioritized intuitive navigation, an engaging layout, and strategically placed calls to action to enhance user interaction and streamline the shopping journey. By balancing aesthetics with functionality, the project delivered an online platform that effectively communicates the brand's story while providing a seamless and enjoyable user experience.
Goals and Success Metrics
Align the Website with the Brand’s Identity
Redesign the website to reflect Aysegul Ikna’s commitment to sustainable fashion and create a cohesive, polished brand presence.
Improve User Engagement
Enhance the user experience with intuitive navigation and visually appealing layouts to encourage visitors to explore the site longer.
Communicate Brand Values Effectively
Highlight the brand’s unique values and sustainable practices to build trust and connection with users.
Drive Conversions
Showcase products more effectively to encourage purchases and increase customer retention.
Research and Insights
Competitor Analysis
• Reviewed several high-fashion websites and magazines to identify trends in design, layout, and storytelling.
• Focused on understanding how leading brands highlight their values and engage audiences through visual and content strategies.
Inspiration and Benchmarking
• Analyzed how high-fashion websites balance minimalism with impactful visuals to create a luxurious and modern feel.
• Noted key elements such as clean typography, bold imagery, and strategic use of whitespace to guide user focus.
Adapting to Brand Values
• Integrated insights from high-fashion references into a design that reflected Aysegul Ikna’s commitment to sustainable fashion, ensuring a unique and authentic brand presentation.
